When we met Hullomail, we discovered one company; two products (and brands) and dozens of different services. As a result, the founders struggled to easily articulate their product offering since their company structure and brand were so widely spread.

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We immediately set out to create a family of brands under a new mother brand, bringing consistency across the brands and increasing the ease of communication.

And so, ThumbTel was born and brought together the various products under a banner that highlighted their core USP and ability to ‘hitchhike other networks to bring you better service’.

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As a finishing touch, we threw in a cheeky mascot called ‘Jupiter’ and a gradient palette that seamlessly combined the different brands for a perfect blend of continuity and differentiation.

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