As a new entrant to a saturated ‘Digital Transformation’ market, Parser wanted to challenge conventions, stand out from the crowd and avoid replicating the jargonistic approach and ToV of their competitors. Parser’s challenge was to find a balance between a brand, persona and voice that anyone could understand, whilst being technical enough to be able to demonstrate their vast expertise in the field.

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The brand name itself was chosen because it summarised the way in which the company would work; breaking down complex information and piecing it back together into a project plan, ready to execute.

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The final logo also reflected this process in action and alongside the bespoke iconography and brand collateral, created a distinctive and uniquely identifiable brand that set them apart from their competitors.

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